Exercise is the easy bit

...the hard bit is the relationship

The only three things that actually matter

The gumption test (or: why your 58-year-old should quit barbell squats)

...knowing when to push through vs when to pivot

Three pathways to 50+ specialisation (and why I chose the hardest one)

...transition your practice, add a programme, or train your team

Why your best 50+ clients don't over-identify as athletes

...Linda tore her rotator cuff, and I thought she'd quit training, but she didn't

I'm sorry I haven't been doing well enough

...why accepting the apology makes everything worse

She's so much stronger than me

...how to stop the comparison spiral before it makes them quit

When your client shows up visibly exhausted

...what I don't say matters more than what I do say

The conversation that determines 3 months vs 3 years

...(hint: it has nothing to do with their fitness goals)

How long until I see results?

...and why the answer depends entirely on training age

Two 60-year-olds walked into my gym

...I coached them completely differently. Here's why.

Your 80-year-old client isn't weak

...they're just driving a Ferrari for the first time