Oct 4, 2026
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3 min read
Sep 27, 2026
Sep 20, 2026
...no certification fixes it either
Sep 10, 2026
2 min read
...ask the eighty-year-old benching 45kgs
Sep 3, 2026
Say this instead....
Aug 27, 2026
Aug 9, 2026
1 min read
It's not the chaos that's different this time.
Aug 6, 2026
A client in her sixties spent two years building trust with me. This week, that trust let her do something she probably hadn't done in years.
Aug 2, 2026
Jul 30, 2026
Not the wrong technical knowledge. Just too much of it, too soon.
Jul 26, 2026
A post this week got the difference badly wrong. Here's where...
Jul 23, 2026
The days I coach best are the days I say the least.
Jul 21, 2026
Jul 19, 2026
Jul 16, 2026
What Linda taught me about listening properly.
Jul 14, 2026
You don't. The barrier was never knowledge.
Jul 12, 2026
Jul 9, 2026
The reps come first. The confidence follows.
Jul 7, 2026
Your client already knows how to squat. That's not what's stopping them turning up.
Jul 5, 2026
Just because you understand it doesn't mean it goes away.
Jun 30, 2026
What are you actually here to do?
Jun 28, 2026
The sentence that stopped the call.
Jun 25, 2026
What it means when a client shares the anniversary
Jun 21, 2026
The quiet ledger that comes out on the drive home
Jun 17, 2026
The "I wish" list isn't complaint. It's data.