I saw a comment online this week that stuck with me.
Training itself isn't hard. Getting to the gym to train is the hard part, and that's the whole job right there.
We spend so much energy on programming. The right sets, the right reps, the right progression for a client who's 55 or 65. All of it matters. None of it is why they show up.
That's down to the relationship.
Whether there's enough glue between you and them to make the harder decision, get off the couch, get in the car, walk through the door, easier than it would be on their own.
Think about why your clients actually came to you.
Lose weight, get stronger, feel better in their own body.
Fair reasons, and pretty basal ones at that.
Basal reasons don't need a coach. A ten-dollar swipe card gets anyone a squat rack.
If your client only needed the technical knowledge, they'd have got there without you, or they'd have stayed at the swipe card gym down the road.
I can teach anyone to teach me to squat. I can't teach them to care about me while I'm doing it.
That relationship is the foundation the rest of the job stands on.
Build it first, and the training looks after itself.
Paul
If you want to build that on purpose
That's exactly what I'm teaching at the end of the month.
One live session, 90 minutes, walking through how to build the kind of relationship that makes clients stay for years instead of months.
It's called The Relational Coaching Method. 29 July, $79, spots are limited.
