The Most Powerful Phrase in Coaching?

Want to know the single most valuable lesson I've learned in 15 years of strength coaching?

It's not about fancy programming.

It's not about the latest nutrition science. It's not even about sets and reps.

It's two simple words that changed EVERYTHING about how I coach:

"It depends."

Here's the real deal...

When I first started coaching, I was absolutely drowning.

Every client came with a tsunami of questions about sleep, nutrition, recovery, training... you name it.

And there I was, trying to give them all the "perfect" answer.

What a mistake that was!

Because here's what 15 years in the trenches has taught me:

Every single person walking through our doors is fighting their own battle.

Tommy, the 16-year-old dreaming of joining the army, has completely different needs than his Aunty Tina in her 50s worried about her back pain.

Same questions?

Maybe.

Same answers?

NEVER!

Think about it...

We've got people with different:

• Training ages

• Stress levels

• Life demands

• Recovery abilities

• Goals and dreams

And you know what?

Each one of these factors creates a unique puzzle that needs solving.

There's no one-size-fits-all answer that's going to work for everyone.

To all you coaches out there - whether you're just starting or you've been in the game for years - here's the tough love you need to hear:

Stop chasing the sexy stuff.

Forget about memorizing the latest buzzwords.

Put down that research paper about metabolic conditioning (for now).

Instead, master the art of "it depends."

Learn to read your clients.

Develop those people skills.

Get REALLY good at seeing what's in front of you.

Because at the end of the day, being a great coach isn't about knowing everything - it's about knowing what matters for THIS person, right NOW.

You got this!

Cheers, Paul

P.S. Want to know the best part? Once you master this approach, all that technical stuff becomes WAY more valuable because you'll know exactly when (and how) to use it!

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