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- THE COURAGE TO COACH: VALUES THAT ACTUALLY MATTER
THE COURAGE TO COACH: VALUES THAT ACTUALLY MATTER
Are you a REAL coach or just someone who helps others exercise? The truth might surprise you...
Ever had that moment where 5 new faces are looking at you, counting on YOU for everything?
That's when your coaching values are put to the TEST.
They've paid so they need value.
They've trusted so they need safety.
But here's the REAL TRUTH about coaching values...
THE DIFFERENCE MAKER
Want to know what separates the good coaches from the GREAT ones?
It's not fancy certifications or Instagram followers...
It's having the COURAGE to do what's RIGHT, not what's EASY!
Those 5 new faces looking at you? They're not just dollar signs. They're HUMANS with hopes and dreams who've put their trust in YOU.
WHAT REAL COACHING VALUES LOOK LIKE
True coaching values aren't about maximising financial return per customer.
They're about doing the RIGHT THING for each client standing in front of you.
This is what separates us from the cheerleaders, instructors and boom mic choreographers!
A REAL-WORLD EXAMPLE
A couple came to me three years ago, desperately wanting to live healthier, happier lives.
The EASY thing would've been to throw them straight into a workout program.
But they weren't READY.
So instead of forcing that round peg through a square hole, I recommended lifestyle coaching first.
Was it the easy choice? NOPE! Was it the right choice? ABSOLUTELY!
Three years later, they're still with me, exercising and living healthier lives.
THAT'S the power of values-based coaching!
THE DAILY TEST
My coaching values are tested EVERY SINGLE DAY.
When someone's ready to hand over their credit card but NOT ready for your program...
What do you do?
The answer defines whether you're a coach or just someone who exercises with people.
YOUR TURN
Here's my challenge to you:
Write down your top 3 coaching values.
Think about the last week. Did your actions ACTUALLY align with those values?
Be honest with yourself.
If not, what needs to change?
REMEMBER...
Those 5 faces looking at you don't just need a workout.
They need YOU - your wisdom, your judgment, your integrity.
Your clients are no different.
How you apply your coaching values will determine not just how effectively you meet their needs...
...but how meaningfully you IMPACT their lives.
You got this!
Cheers! Paul