THE COACH'S GUIDE: SELLING STRENGTH TO YOUR LEGENDS

Want to know the REAL reason most fitness businesses struggle with the 50+ market?

It's not what you think.

It's not because older adults don't want to train... It's not because they can't handle strength work... It's not because they won't pay for quality coaching.

It's because we're TERRIBLE at communicating the value in a way that resonates with them!

WHY THIS MATTERS TO YOUR BUSINESS

Let's get real for a minute...

The 50+ demographic is the FASTEST growing segment in fitness, with the MOST disposable income, and the LONGEST potential client relationship.

But most coaches are still obsessed with training 25-year-olds who can barely afford their services and bounce between whatever's trending on Instagram.

Smart business? I think not.

Your Legends (that's what we call our 50+ clients) don't need fancy periodisation or complicated programming.

They need CONFIDENCE that they're doing something:

1. Safe

2. Effective

3. Sustainable

4. Meaningful to their real-life goals

WHAT THESE TEMPLATES WILL DO FOR YOU

I've created these email and social media templates for one reason only:

To help you communicate the value of strength training in a way that ACTUALLY RESONATES with the 50+ crowd.

No gym-bro language. No intimidating images. No unrealistic expectations.

Just honest, science-backed information presented in a way your potential clients can understand and get excited about.

HOW TO USE THESE TEMPLATES

These aren't just random emails.

They're designed based on what ACTUALLY WORKS with the 50+ market:

1. They address the REAL fears your potential clients have (not being intimidated by "younger people" in the gym)

2. They focus on MEANINGFUL outcomes (independence, playing with grandkids, travel) rather than aesthetics

3. They make strength training seem DOABLE instead of overwhelming

4. They create URGENCY without being pushy

5. They position YOU as the trusted guide who understands their unique needs

THE BUSINESS IMPACT

Coaches who properly communicate with the 50+ market typically see:

• Higher conversion rates (often 30-40% versus the industry average of 10-15%)

• Longer client retention (2-3x industry average)

• More consistent attendance

• Higher lifetime value

• More referrals

And here's something most coaches never consider...

A good portion of 50+ clients will typically train during your LEAST BUSY HOURS (9am-2pm), maximising your facility usage and revenue per square foot.

HOW TO CUSTOMISE THESE TEMPLATES

Don't just copy and paste!

Take a few minutes to:

1. Insert YOUR specific service offerings

2. Add YOUR brand voice and personality

3. Include testimonials from YOUR existing 50+ clients

4. Mention the specific equipment YOU have that makes training accessible

5. Address objections YOU commonly hear from this demographic

Remember...

The goal isn't to get EVERY 50+ person into strength training. It's to connect with the ones who are READY but just need the right invitation and guidance.

This is about building RELATIONSHIPS first, not selling sessions.

Cheers!

Paul

P.S. Want to see how I used this exact approach to fill a 6-week Legends program with 13 people at USD199 each in just 48 hours? Let me know in the comments and I'll share the full case study!